Leveraging consumer psychology for effective health communications : the obesity challenge
Year of publication: |
2011
|
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Other Persons: | Batra, Rajeev (contributor) |
Institutions: | Society for Consumer Psychology (contributor) |
Publisher: |
Armonk, NY [u.a.] : Sharpe |
Subject: | Fettsucht | Prävention | Gesundheitserziehung | Kommunikation | Psychologie | Aufsatzsammlung | Obesity--Prevention. | Communication in medicine. | Health education. | Clinical health psychology. |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | XIV, 406 S. : Ill., graph. Darst. 23 cm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-0-7656-2717-9 ; 978-0-7656-2718-6 ; 0-7656-2718-3 |
Classification: | Gesundheitswesen: Allgemeines ; Angewandte Psychologie |
Source: |
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