Leveraging consumer psychology for effective health communications : the obesity challenge
ed. by Rajeev Batra ... SCP Society for Consumer Psychology
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Batra, Rajeev (contributor) |
| Institutions: | Society for Consumer Psychology (contributor) |
| Publisher: |
Armonk, NY [u.a.] : Sharpe |
| Subject: | Fettsucht | Prävention | Gesundheitserziehung | Kommunikation | Psychologie | Aufsatzsammlung | Obesity--Prevention. | Communication in medicine. | Health education. | Clinical health psychology. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 406 S. : Ill., graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-7656-2717-9 ; 978-0-7656-2718-6 ; 0-7656-2718-3 |
| Classification: | Gesundheitswesen: Allgemeines ; Angewandte Psychologie |
| Source: |
Persistent link: https://www.econbiz.de/10009128218