Perspectives in consumer behavior
Harold H. Kassarjian ; Thomas S. Robertson
| Year of publication: |
1973 ; Rev. ed.
|
|---|---|
| Other Persons: | Kassarjian, Harold H. (contributor) ; Robertson, Thomas S. (contributor) |
| Publisher: |
Glenview, Ill. [u.a.] : Scott, Foresman and Co. |
| Subject: | Verbraucherverhalten | Theorie |
| Extent: | XIX, 604 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-673-07836-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004614411