Handbook of consumer motivations : the psychology of the world of objects
Year of publication: |
1964
|
---|---|
Authors: | Dichter, Ernest |
Publisher: |
New York [u.a.] : McGraw-Hill |
Subject: | Verbraucher | Werbungspsychologie | Absatzpolitik | Konsumentenverhalten | Consumer behaviour | Motivation | Arbeitspsychologie | Organizational psychology |
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