Handbook of hospitality marketing management
Year of publication: |
2008 ; 1. ed.
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Other Persons: | Oh, Haemoon (contributor) |
Publisher: |
Amsterdam [u.a.] : Elsevier Butterworth-Heinemann |
Subject: | Gastgewerbe | Marketingmanagement | Aufsatzsammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Hospitality marketing management
Reid, Robert D., (2005)
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Business writing for hospitality
Wildes, Vivienne J., (2009)
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Marketing communications in tourism and hospitality : concepts, strategies and cases
McCabe, Scott, (2009)
- More ...
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Tourists' adoption of self-service technologies at resort hotels
Oh, Haemoon, (2013)
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Global or local brand? Hotel selection in global travel context
Oh, Haemoon, (2020)
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Motivations and goals of slow tourism
Oh, Haemoon, (2016)
- More ...