Extent: | Online Ressource (5595 KB, 640 S.) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and indexes The Past, the Present and the Future of Marketing Decision Models; Developments in Conjoint Analysis; Interactive Consumer Decision Aids; Advertising Models; Sales Promotion Models; Models for Sales Management Decisions; Modeling Competitive Responsiveness; Models of Customer Value; Decision Models for Customer Relationship Management (CRM); Marketing Models for Electronic Commerce; Time-Series Models in Marketing; Neural Nets and Genetic Algorithms in Marketing; Decision Models for the Movie Industry; Strategic Marketing Decision Models for the Pharmaceutical Industry Models for the Financial-Performance Effects of MarketingMarketing Engineering: Models that Connect with Practice; Advances in Marketing Management Support Systems Electronic reproduction; Available via World Wide Web |
ISBN: | 0-387-78212-5 ; 0-387-78213-3 ; 978-0-387-78213-3 ; 978-0-387-78212-6 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014275255