Handbook of marketing mix and management process ; volume 2

Year of publication:	[2016]
Authors:	Yasanallah, Purashraf ; Bidram, Vahid
Published in:	Handbook of marketing mix and management process ; volume 2
Publisher:	London, UK : Koros Press Limited
Subject:	Marketingmanagement \| Marketing management \| Dienstleistungsmarketing \| Services marketing

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Extent:	Seite 328-647 Illustrationen
Type of publication:	Book / Working Paper
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011535418