Handbook of marketing research
Robert Ferber ed.-in-chief
| Year of publication: |
1974
|
|---|---|
| Other Persons: | Ferber, Robert (contributor) |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Marktforschung | Handelsforschung | Werbungsforschung | Produktgestaltung | Market research | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | getr. Zählung |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben 83 Beiträge versch. Verf. |
| ISBN: | 0-07-020462-4 ; 07-020462-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000050226