Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
William O. Bearden ; Richard G. Netemeyer ; Kelly L. Haws
| Year of publication: |
2011 ; 3. ed.
|
|---|---|
| Authors: | Bearden, William O. ; Netemeyer, Richard G. ; Haws, Kelly L. |
| Publisher: |
Los Angeles [u.a.] : Sage |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 603 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-4129-8018-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008968634