Handbook of research on future policies and strategies for nation branding

Viktoria Pistikou (Democritus University of Thrace, Greece), Andreas Masouras (Neapolis University, Cyprus), Marcos Komodromos (University of Nicosia, Cyprus), editors

"This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarly writing on nation branding and offering best practices as they pertain to economic dimension of the issue, cultural and social dimensions, and business dimensions"--

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Year of publication:	[2021]
Other Persons:	Pistikou, Victoria (ed.) ; Masouras, Andreas (ed.) ; Komodromos, Marcos (ed.)
Publisher:	Hershey, PA : IGI Global
Subject:	Nation branding \| Markenführung \| Brand management \| Nationalkultur \| National culture \| Standortmarketing \| Place marketing
Description of contents:	Table of Contents [gbv.de]

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Extent:	1 Online-Ressource (xxiii, 383 Seiten)
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Haupttitel auf dem Umschlag: Future policies and strategies for nation branding
ISBN:	978-1-7998-7535-2 ; 1-7998-7535-0 ; 978-1-7998-7533-8 ; 978-1-7998-7534-5
Other identifiers:	10.4018/978-1-7998-7533-8 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012612802