Handbook of research on gender and marketing
edited by Susan Dobscha (Professor of Marketing, Bentley University, USA)
| Year of publication: |
[2019]
|
|---|---|
| Other Persons: | Dobscha, Susan (ed.) |
| Publisher: |
Cheltenham, UK : Edward Elgar Publishing |
| Subject: | Marketing | Geschlecht | Gender | Geschlechterforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 328 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Handbuch ; Handbook ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-1-78811-537-7 ; 978-1-78811-538-4 |
| Other identifiers: | 10.4337/978-1-78811-538-4 [DOI] |
| Classification: | Marketing ; Geschlechter und ihr Verhalten |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011981963