Handbook of research on international advertising
ed. by Shintaro Okazaki
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Okazaki, Shintaro (contributor) |
| Publisher: |
Cheltenham [¬u.¬a.] : Elgar |
| Subject: | Werbung | Internationales Marketing | Forschung | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 543 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-84844-858-2 ; 1-84844-858-9 |
| Source: |
Persistent link: https://www.econbiz.de/10009496762