Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives

The cultural product: integration and relational approach / Lucia Aiello, Claudia Cacia -- Cultural product management from environment to territorial context: configuration of the main relationships / Maria Antonella Ferri, Gandolfo Dominici, Gianpaolo Basile, Lucia Aiello -- The cultural relationship management: case study "Sassi of Matera" / Lucia Aiello, Salvatore Ferri -- Resource integration and value co-creation in cultural heritage management / Sergio Barile, Marialuisa Saviano -- The assessment of cultural experience through the measurement of cross-cutting skills: the Giffoni experience case study / Carmen Gallucci, Piera Bellelli, Giuliana Saccà, Felice Addeo -- Cultural sponsorship and entrepreneurial mistrust / Fabio Severino -- The relationships between cultural institutions and companies: from donations to strategic partnerships / Alfonso Siano, Mario Siglioccolo, Carmela Tuccillo, Francesca Conte -- Museum communication: towards a framework for resource-holder relations management / Alfonso Siano, Mario Siglioccolo, Carmela Tuccillo, Francesca Conte -- Digital resources and approaches adopted by user-centred museums: the growing impact of the internet and social media / Ludovico Solima -- Open, user, and smart innovation in cultural firms / Valentina Della Corte -- The culture on the palm of your hand: how to design a user oriented mobile app for museums / Federica Palumbo, Gandolfo Dominici, Gianpaolo Basile -- From accounting to accountability at the virtual museums in Pompeii and Herculaneum: the role of ICT and Social reporting towards the financial sustainability of archaeological heritage conservation and usability over time / Paolo Esposito -- Reconciling social media with luxury fashion brands: an exploratory study / Wilson Ozuem, Kerri Tan -- A business model for accessible tourism / Maria Antonella Ferri -- Web 2.0 model in cultural organization: case study Peepul / Lucia Aiello -- The disability marketing and the cultural "product": Italian experience and propositions for international contexts / Guido Migliaccio -- A new frontier in the satisfaction of the cultural tourist: the QR code / Giuseppe Tardivo, Angela Scilla, Milena Viassone -- Creative tourism and cultural heritage: a new perspective / Enrico Bonetti, Michele Simoni, Raffaele Cercola -- E-relationship for web-based tourism promotion: a review of literature / Arunasalam Sambhanthan, Alice Good