Sense of place : the importance for destination branding
Year of publication: |
2014
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Authors: | Campelo, Adriana ; Aitken, Robert ; Thyne, Maree ; Gnoth, Juergen |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 53.2014, 2, p. 154-166
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Subject: | sense of place | destination brand | place brand | habitus | Markenführung | Brand management | Standortmarketing | Place marketing | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Stadtmarketing | City marketing | Markenimage | Brand image |
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