Handbuch Couponing
Wolfgang Hartmann ; Ralf T. Kreutzer ; Holger Kuhfuß (Hrsg.)
| Year of publication: |
2003 ; 1. Aufl.
|
|---|---|
| Other Persons: | Hartmann, Wolfgang (contributor) ; Kreutzer, Ralf (contributor) ; Kuhfuß, Holger (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Gutschein | Rabatt | Marketingstrategie | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 810 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-409-12350-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004725049