Handbuch des Sport-Marketing
Walter Freyer
| Year of publication: |
1991 ; 2. Aufl.
|
|---|---|
| Authors: | Freyer, Walter |
| Publisher: |
Wiesbaden : Forkel |
| Subject: | Sport | Soziomarketing | Marketing | Marketingmanagement | Sportsponsoring |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XXII, 450 S. Ill., graph. Darst. 22 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | 3. Aufl. u.d.T.: Freyer, Walter: Sport-Marketing Literaturverz. S. 427 - 438 |
| ISBN: | 3-7719-6420-2 |
| Classification: | Sport, Freizeit, Erholung: Allgemeines ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000081129