Sport-Marketing : modernes Marketing-Management für die Sportwirtschaft
von Walter Freyer
| Year of publication: |
[2011] ; 4., neu bearbeitete Auflage
|
|---|---|
| Authors: | Freyer, Walter |
| Publisher: |
Berlin : Schmidt |
| Subject: | Sportmarketing | Sports marketing | Deutschland | Germany | Sport | Marketing | Sportmarkt | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXVI, 694 Seiten Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverzeichnis: Seite 649-676 |
| ISBN: | 3-503-12983-9 ; 978-3-503-12983-6 ; 978-3-503-12984-3 |
| Classification: | Sportorganisation ; Marketing ; Sport, Freizeit, Erholung: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014007203