Handbuch Mode-Marketing : Grundlagen - Strategien - Instrumente; Ansätze für Praxis und Wissenschaft
hrsg. von Arnold Hermanns ...
| Alternative title: | Mode-Marketing |
|---|---|
| Year of publication: |
1991
|
| Other Persons: | Hermanns, Arnold (ed.) ; Schmitt, Wolfgang (ed.) |
| Publisher: |
Frankfurt am Main : Dt. Fachverl. |
| Subject: | Mode | Fashion | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 871 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Datensammlung ; Handbuch ; Handbook ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-87150-329-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000813317