Handelsmarken und ECR - ein Widerspruch?
Rainer Olbrich und Daniela Braun
| Year of publication: |
2003
|
|---|---|
| Authors: | Olbrich, Rainer ; Braun, Daniela |
| Published in: |
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade. - Frankfurt a. M. : Dt. Fachverl., ISBN 3-87150-830-6. - 2003, p. 297-318
|
| Subject: | Handelsmarke | Store brand | Efficient Consumer Response | Efficient consumer response | Lieferantenmanagement | Supplier relationship management | Industrie | Manufacturing industries | Handel | Trade | Deutschland | Germany |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001793613