Handelsmarketing
Lothar Müller-Hagedorn
| Year of publication: |
2005 ; 4., überarb. Aufl.
|
|---|---|
| Authors: | Müller-Hagedorn, Lothar |
| Publisher: |
Stuttgart : Kohlhammer |
| Subject: | Handelsmarketing | Retail marketing | Theorie | Theory | Handelsbetrieb | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 458 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 417 - 454 |
| ISBN: | 3-17-018432-6 ; 978-3-17-018432-9 |
| Classification: | Marketing ; Betriebswirtschaft: Sonstiges ; Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002538845