Happiness management and social marketing : a wave of sustainability and creativity
Rafael Ravina Ripoll, Luis Bayardo Tobar Pesantez, Araceli Galiano Coronil, José Marchena Dominguez (eds.)
| Year of publication: |
[2021]
|
|---|---|
| Other Persons: | Ravina Ripoll, Rafael (ed.) ; Bayardo Tobar-Pesántez, Luis (ed.) ; Galiano Coronil, Araceli (ed.) ; Marchena Domínguez, José (ed.) |
| Institutions: | Peter Lang AG (publisher) |
| Publisher: |
Bern : Peter Lang |
| Subject: | Social Marketing | Social marketing | Zufriedenheit | Satisfaction | Nachhaltigkeit | Sustainability | Glück | Soziomarketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [peterlang.com] |
| Extent: | 252 Seiten Illustrationen 21 cm x 14.8 cm, 332 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 978-3-0343-3974-2 ; 3-0343-3974-7 ; 978-3-0343-4232-2 ; 978-3-0343-4233-9 ; 978-3-0343-4234-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012499604