Product Innovation and Teenage Alcohol Consumption: The Case of Wine Coolers
Year of publication: |
1994
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Authors: | Goldberg, Marvin E. ; Gorn, Gerald J. ; Lavack, Anne M. |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 13.1994, 2, p. 218-227
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