Harnessing brand authenticity to promote prosocial service behavior
Weng Marc Lim, Nishtha Malik, Sahil Gupta, Himanshu Rai
| Year of publication: |
2024
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|---|---|
| Authors: | Lim, Weng Marc ; Malik, Nishtha ; Gupta, Sahil ; Rai, Himanshu |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 31.2024, 4, p. 449-468
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| Subject: | Brand authenticity | Frontline employee | Job autonomy | Organizational commitment | Prosocial service behavior | Psychological empowerment |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-024-00352-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014583679