Has the Era of Regional Branding Arrived for the Australian Wine Industry? Some Perspectives
Year of publication: |
2013
|
---|---|
Authors: | Bruwer, Johan ; House, Michael |
Publisher: |
[S.l.] : SSRN |
Subject: | Australien | Australia | Weinbau | Wine industry | Markenführung | Brand management |
Extent: | 1 Online-Ressource (6 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The Australian & New Zealand Grapegrower & Winemaker, 2003 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 1, 2003 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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