Examining the role of wine brand love on brand loyalty : a multi-country comparison
Year of publication: |
2015
|
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Authors: | Drennan, Judy ; Bianchi, Constanza ; Cacho-Elizondo, Silvia ; Louriero, Sandra ; Guibert, Nathalie |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 49.2015, p. 47-55
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Subject: | Wine | Brand love | Brand loyalty | Brand satisfaction | Brand trust | Wine experience | Wine knowledge | Wein | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Weinbau | Wine industry | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Emotion | Markentreue | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Australien | Australia |
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