Has the pandemic altered luxury consumption and marketing? : a sectoral and thematic analysis
Sri Rahayu Hijrah Hati, Yusniza Kamarulzaman, Nor Asiah Omar
| Year of publication: |
2024
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|---|---|
| Authors: | Hati, Sri Rahayu Hijrah ; Kamarulzaman, Yusniza ; Nor Asiah Omar |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 2, Art.-No. e13013, p. 1-23
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| Subject: | COVID-19 | literature | luxury industry | pandemic | sectors | Luxusgüter | Luxury goods | Coronavirus | Konsumentenverhalten | Consumer behaviour | Epidemie | Epidemic |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.13013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531596