Have it your way: consumer attitudes toward personalized marketing
Year of publication: |
2004
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Authors: | Goldsmith, Ronald E. ; Freiden, Jon B. |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 22.2004, 2, p. 228-239
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Saved in:
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