Have it Your Way - Menu-based conjoint analysis helps marketers understand mass customization.
Year of publication: |
2007
|
---|---|
Authors: | Cohen, Steven H. ; Liechty, John C. |
Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 19.2007, 3, p. 28-34
|
Saved in:
Saved in favorites
Similar items by person
-
Market segmentation with choice-based conjoint analysis
DeSarbo, Wayne S., (1995)
-
Latent class models for conjoint analysis
Ramaswamy, Venkatram, (2003)
-
Latent class models for conjoint analysis
Ramaswamy, Venkatram, (2007)
- More ...