Meta-analysis : deconstructing marketing knowledge
Year of publication: |
2021
|
---|---|
Authors: | İpek, İlayda ; Bıçakcıoğlu-Peynirci, Nilay |
Published in: |
Handbook of research methods for marketing management. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78897-695-4. - 2021, p. 128-144
|
Subject: | Meta-Analyse | Meta-analysis | Wissen | Knowledge | Wissensmanagement | Knowledge management | Marketing | Bibliometrie | Bibliometrics | Wissenstransfer | Knowledge transfer | Marktforschung | Market research |
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