Have you seen the news today? : the effect of death-related media contexts on brand preferences
Jia (Elke) Liu and Dirk Smeesters
| Year of publication: |
2010
|
|---|---|
| Authors: | Liu, Jia Elke ; Smeesters, Dirk |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 2, p. 251-262
|
| Subject: | Werbewirkung | Advertising effects | Katastrophenschaden | Disaster damage | Sterblichkeit | Mortality | Markentreue | Brand loyalty | Nationalkultur | National culture | Ursprungsregeln | Rules of origin |
| Description of contents: | Description [doi.org] |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Retraction notice enthalten in: volume 60, (Februar 2023), Seite 216 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003965466