Health care marketing plans : from strategy to action
Steven G. Hillestad; Eric N. Berkowitz
| Year of publication: |
1984
|
|---|---|
| Authors: | Hillestad, Steven G. ; Berkowitz, Eric N. |
| Publisher: |
Homewood, Ill. : Dow Jones-Irwin |
| Subject: | Gesundheitsökonomie | Gesundheitspflege Krankenhaus | Standort | Vereinigte Staaten | Gesundheitskosten | Health care costs | Marketingmanagement | Marketing management | Krankenversicherung | Health insurance | Gesundheitswesen | Health care system | Gesundheitspolitik | Health policy | USA | United States |
| Extent: | XVIII, 191 S graph. Darst 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-87094-462-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000333175