Health care marketing plans : from strategy to action
Steven G. Hillestad ; Eric N. Berkowitz
| Year of publication: |
1991 ; 2. ed.
|
|---|---|
| Authors: | Hillestad, Steven G. ; Berkowitz, Eric N. |
| Publisher: |
Gaithersburg, Md. : Aspen |
| Subject: | Gesundheitswesen | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 255 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8342-0188-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004112943