Health creates wealth? : the use of nutrition claims and firm financial performance
Zixia Cao and Ruiliang Yan
| Year of publication: |
2016
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|---|---|
| Authors: | Cao, Zixia ; Yan, Ruiliang |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 35.2016, 1, p. 58-75
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| Subject: | nutrition claims | health claims | new products | firm value | Tobin’s Q | Ernährung | Nutrition | Gesundheit | Health | Unternehmenswert | Firm value | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jppm.14.142 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011506040