Healthcare marketing : a review of the literature based on citation analysis
Year of publication: |
2019
|
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Authors: | Butt, Irfan ; Iqbal, Tariq ; Zohaib, Sadia |
Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 36.2019, 4, p. 271-290
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Subject: | Advertising | bibliometric | brand | consumer | media | product | services | strategy | Bibliometrie | Bibliometrics | Markenführung | Brand management | Werbung | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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