Extent:
XIII, 384 S. : graph. Darst.
Type of publication: Book / Working Paper
Type of publication (narrower categories): Bibliographie
Language: English
Notes:
Includes bibliographical references and index. - Originally published: Rancho Santa Margarita, Calif.: Sand Hill, 2004
ISBN: 0-471-78700-0 ; 978-0-471-78700-6
Classification: Marketing
Source:
Persistent link: https://www.econbiz.de/10004525025