Extent: | XIII, 384 S. : graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliographie |
Language: | English |
Notes: | Includes bibliographical references and index. - Originally published: Rancho Santa Margarita, Calif.: Sand Hill, 2004 |
ISBN: | 0-471-78700-0 ; 978-0-471-78700-6 |
Classification: | Marketing |
Source: |
Persistent link: https://www.econbiz.de/10004525025