Hedonic contrast effects are larger when comparisons are social
Carey K. Morewedge, Meng Zhu, Eva C. Buechel
| Year of publication: |
2019
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|---|---|
| Authors: | Morewedge, Carey K. ; Zhu, Meng ; Buechel, Eva C. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 46.2019, 2, p. 286-306
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| Subject: | social comparison | hedonic contrast effects | social attention | counterfactual thinking | affect | Hedonischer Preisindex | Hedonic price index | Vergleich | Comparison | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucy070 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012033949