"Hello Jumbo!" : the spatio-temporal rollout and traffic to a new grocery chain after acquisition
Year of publication: |
2019
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Authors: | Lin, Arjen van ; Gijsbrechts, Els |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 65.2019, 5, p. 2388-2411
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Subject: | store rollout | acquisitions | choice models | Bayesian learning | store choice | Übernahme | Takeover | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour |
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