The slippery slope: the impact of feature alignability on search and satisfaction
Year of publication: |
2010
|
---|---|
Authors: | Griffin, Jill G. ; Broniarczyk, Susan M. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 2, p. 323-334
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Produktinformation | Product information | Informationsverhalten | Information behaviour | Rationalität | Rationality |
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