Helping consumers weather the storm : the impact of consumer-targeted resiliency programs on firm value
Year of publication: |
2024
|
---|---|
Authors: | Bahmani, Navid ; Yazdanparast, Atefeh |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 42.2024, 5, p. 981-1006
|
Subject: | Consumer-targeted resiliency programs | Corporate social responsibility | COVID-19 pandemic | CSR | Event study | Firm value | Marketing-finance interface | Corporate Social Responsibility | Unternehmenswert | Coronavirus | Ereignisstudie | Wirkungsanalyse | Impact assessment | Coping-Strategie | Coping strategy | Unternehmenserfolg | Firm performance |
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