Hey, Alexa! : what attributes of skills affect firm value?
Year of publication: |
2022
|
---|---|
Authors: | Bahmani, Navid ; Bhatnagar, Amit ; Gauri, Dinesh Kumar |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 6, p. 1219-1235
|
Subject: | Event study | Firm value | Internet of Things | Smart speakers | Voice assistant functions | Unternehmenswert | Internet der Dinge | Internet of things | Börsenkurs | Share price | Ereignisstudie |
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