Helping with all your heart : realistic heart stimulus and compliance with an organ donation request
Year of publication: |
2015
|
---|---|
Authors: | Jacob, Céline ; Guéguen, Nicolas |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 32.2015, 3, p. 263-271
|
Subject: | altruism | organ donation | environmental cue | picture | priming | Fundraising | Altruismus | Altruism | Organtransplantation | Organ transplantation |
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