Herausforderungen bei der Mobilisierung und Sanierung von Marken
Manfred Schmidt
| Year of publication: |
2010
|
|---|---|
| Authors: | Schmidt, Manfred |
| Published in: |
Jahrbuch Markentechnik. - Wiesbaden : Gabler, ISSN 0948-4906, ZDB-ID 920932-3. - Vol. 8.2011/12, p. 15-30
|
| Subject: | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008737148