Herding and social media word-of-mouth : evidence from Groupon
Xitong Li, Lynn Wu
| Year of publication: |
December 2018
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|---|---|
| Authors: | Li, Xitong ; Wu, Lynn |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 42.2018, 4, p. 1331-1351
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| Subject: | Herding | word-of-mouth | social media | interaction effect | complementarity | Informationsverhalten | Information behaviour | USA | United States | Herdenverhalten | Social Web | Social web | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2018/14108 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951789