Herding in the consumption and purchase of digital goods and moderators of the herding bias
Year of publication: |
2019
|
---|---|
Authors: | Ding, Amy Wenxuan ; Li, Shibo |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 3, p. 460-478
|
Subject: | Digital goods | Herding | Emerging markets | Hierarchical Bayes model | Endogeneity | Herdenverhalten | Digitale Güter | Schwellenländer | Emerging economies | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
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