Learning user real-time intent for optimal dynamic Web page transformation
Year of publication: |
2015
|
---|---|
Authors: | Ding, Amy Wenxuan ; Li, Shibo ; Chatterjee, Patrali |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 26.2015, 2, p. 339-359
|
Subject: | real-time learning | shopping intent | optimization | concurrent page adaptation | website productivity | hierarchical Bayes models | hidden Markov models | Website | Markov-Kette | Markov chain | Konsumentenverhalten | Consumer behaviour | Bayes-Statistik | Bayesian inference | Lernprozess | Learning process | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
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