Der neue Weg zum Kunden : Vom Trade-Marketing zum Shopper-Marketing; Grundlagen, Konzepte, Instrumente
Susanne Czech-Winkelmann
| Year of publication: |
2011
|
|---|---|
| Authors: | Czech-Winkelmann, Susanne |
| Publisher: |
Frankfurt am Main : Dt. Fachverl. |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Handel | Trade | Handelsmarketing | Retail marketing | Efficient Consumer Response | Efficient consumer response | Deutschland | Germany | Vertikales Marketing | Business-to-Business-Marketing | Point of sale | Marketing | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 384 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 363 - 382 Erscheint: 3. Juni 2011 |
| ISBN: | 978-3-86641-221-7 ; 3-86641-221-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014008609