Precursors and outcomes of satisfaction in seller-customer business relationships : a sales perspective
Year of publication: |
2020
|
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Authors: | Høgevold, Nils M. ; Svensson, Göran ; Mpinganjira, Mercy |
Published in: |
International journal of procurement management. - Olney : Inderscience, ISSN 1753-8440, ZDB-ID 2418233-3. - Vol. 13.2020, 4, p. 531-552
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Subject: | seller-buyer relationship | opportunism | formalisation | satisfaction | sales perspective | specific assets | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management | Verkauf | Selling | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Arbeitszufriedenheit | Job satisfaction | Verkaufspersonal | Salespeople |
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