Heuristics and the choice of method in entrepreneurial marketing education
Year of publication: |
2023
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Authors: | Lopez-Castro, Itzel ; Larios Hernández, Guillermo Jesús ; Borbolla-Albores, Alberto |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 45.2023, 3, p. 296-308
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Subject: | educator | heuristics | learning styles | learning approaches and issues | marketing education issues | undergraduate education | level/type of education | entrepreneurial marketing | Entrepreneurship | Entrepreneurship approach | Marketing | Betriebswirtschaftsstudium | Graduate business education | Lehrplan | Curriculum | Unternehmensgründung | Business start-up | E-Learning | E-learning | Heuristik | Heuristics |
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