Heuristics in customer‐supplier interaction
Simone Guercini; Antonella La Rocca; Andrea Runfola; Ivan Snehota
| Year of publication: |
2015
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|---|---|
| Authors: | Guercini, Simone ; La Rocca, Antonella ; Runfola, Andrea ; Snehota, Ivan |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 48.2015, p. 26-37
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| Subject: | Heuristics | Customer-supplier relationships | Interaction | Cognition | Actors in business relationships | Heuristik | Lieferantenmanagement | Supplier relationship management | Kognition | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011345782