Decisions when interacting in customer-supplier relationships
Year of publication: |
2022
|
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Authors: | Guercini, Simone ; La Rocca, Antonella ; Snehota, Ivan |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 105.2022, p. 380-387
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Subject: | Adaptive rationality | Heuristics | Interaction capability | Interactive decision making | Interorganizational business relationships | Entscheidung | Decision | Lieferantenmanagement | Supplier relationship management | Unternehmenskooperation | Inter-firm cooperation | Heuristik | Unternehmensnetzwerk | Business network | Entscheidungstheorie | Decision theory | Beziehungsmarketing | Relationship marketing |
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