Hi-tech hi-touch branding : creating brand power in the age of technology
Authors: | Temporal, Paul ; Lee, Kwok Cheong |
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Publisher: |
Singapore [u.a.] : Wiley & Sons |
Subject: | Spitzentechnologie | Markenpolitik |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Müller, Nicolaus, (1995)
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Hofmaier, Richard, (1992)
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Stadie, Ekkehard, (1998)
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Strategic positioning : creating growth, generating profits, achieving performance
Temporal, Paul, (1999)
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Advanced brand management : building and activating a powerful brand strategy
Temporal, Paul, (2019)
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Islamic branding and marketing : creating a global Islamic business
Temporal, Paul, (2011)
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